Product name: Cen’s
Adress: 1F ., No.36, Lane 25, Chifeng St.
Datong Dist.,Taipei City 10352
Taiwan
Product ingredient
Using method: Book online
Manufaturer: Cen’s company
Website: http://ru3njo4xk7.blogspot.com/
Tel: 0987-256-663
How to pay: ATM All of convenient stores
Product feature: Wearing our watch makes you more confidence.
Promote strategy: Our watch can book on the website and phone call. If you have any question about our watch, you can leave messages on our website, we would be happy to answer any questions. When we launch new products, we will give you discount.
Personal: customized service
Slogan: Wearing a Cen's , senses you life.
(一)Fit for competitive Advantage
1.Cost
2.Trust
3.Reward
Trust has several elements:
Let’s look more closely at why the guest oppose our watch.
Investors: Use the diversification function. Make our life more convenient.
Customers: Reasonable price, practical
(二)Know Your Target Customer
For 30~35age which is the office young lady are suitable for our customer.
(三)Brand Personality and Packaging
The brand has set more precision records than any other watchmaker, participated in delivered the unmatched performance of its exclusive Co-Axial calibres. And there is so much more
(四) Ideas that create value
Our boss like to collect watches and she thinks watch is a important accessory and it can be a ornament in our life. So she establishes the watch company that she designs and finds the watch factory by herself.
(五) Core competencies and Competitive advantage
Core competencies:
Cen’s wristwatches have been awarded for their design excellence nearly as often as they have been honoured for their accuracy. The watches in Cen’s catalogue share a proud design tradition whose roots can be traced back through the brand’s long history.
Design:
Our pioneering spirit has taken us to the Moon, helped us conquer the oceans’ depths, and allowed us to time the world’s most important sporting events. At the same time, we were setting precision records and have been continuously re-defining state-of-the-art mechanical watchmaking since 2011.
Logo: Cen’s
Price |
3200 |
Datong Dist.,
Product ingredient
Using method: Book online
Manufaturer: Cen’s company
Website: http://ru3njo4xk7.blogspot.com/
Tel: 0987-256-663
How to pay: ATM All of convenient stores
Product feature: Wearing our watch makes you more confidence.
Promote strategy: Our watch can book on the website and phone call. If you have any question about our watch, you can leave messages on our website, we would be happy to answer any questions. When we launch new products, we will give you discount.
Personal: customized service
Slogan: Wearing a Cen's , senses you life.
(一)Fit for competitive Advantage
1.Cost
2.Trust
3.Reward
Cost:
The most important rule of marketingYour cost:
The time, money, and effort it took you to produce what you’re offering for convenient, fashionable, functional, and Elegant.
Customer’s cost:
The money you’re asking him to give up in order to have what you’re offering for self-confidence, beauty,and style.
Your reward:
The money your customer is willing to pay for your product.
Customer’s reward:
The benefit he sees in having our watch.
Trust:Trust has several elements:
1. Our watch make you self-confident, beauty,and style.
2. Reasonable price, practical
3. Reliability: suppose you sell a product that’s supposed to make its price may not sound expensive, but it is worth more than you pay for it.
4. Service after the sale: Even though you didn’t watch the news weather on the TV, you also to know the weather right now.
Reward: That’s the secret of successful marketing. The exchange must be a win-win situation for both you and your customer.Let’s look more closely at why the guest oppose our watch.
Investors: Use the diversification function. Make our life more convenient.
Customers: Reasonable price, practical
(二)Know Your Target Customer
For 30~35age which is the office young lady are suitable for our customer.
(三)Brand Personality and Packaging
The brand has set more precision records than any other watchmaker, participated in delivered the unmatched performance of its exclusive Co-Axial calibres. And there is so much more
(四) Ideas that create value
Our boss like to collect watches and she thinks watch is a important accessory and it can be a ornament in our life. So she establishes the watch company that she designs and finds the watch factory by herself.
(五) Core competencies and Competitive advantage
Core competencies:
Cen’s wristwatches have been awarded for their design excellence nearly as often as they have been honoured for their accuracy. The watches in Cen’s catalogue share a proud design tradition whose roots can be traced back through the brand’s long history.
Competitive advantage: Competitive advantages come from our core competencies, and protect our core competency
Conditions:1. We provide customized service.
2. Every watches are unique.
3. Cash on delivery.
4. It is not just a watch, it also your ornament.
(六)SizeBody | Long | Depth | Watch |
3.3*3.6 | 23 | 0.9 | leather |
Our pioneering spirit has taken us to the Moon, helped us conquer the oceans’ depths, and allowed us to time the world’s most important sporting events. At the same time, we were setting precision records and have been continuously re-defining state-of-the-art mechanical watchmaking since 2011.
Cen’s
(七)Cause/Brand alliance
Cen’s Alliance Partners is a management consulting company specializing exclusively In the development and management of corporate strategic alliances.
We are a consulting company with a difference.
Our difference is that our compensation is performance-based, which means that we retain a vested interest in ensuring the long term success of our clients' alliance relationships. The mission of Cen’s Alliance Partners is to deliver the specialized knowledge, skills, and resources that small and mid-sized companies need to succeed in their alliance initiatives.
Our client relationships are forged with accountability
and endure through results.
and endure through results.
Strategic alliances in any of their forms have irreversibly altered the way business is conducted the world over. Effective alliances have been proven to outperform all other business development investments including marketing, product development, and mergers & acquisitions. Companies today that don't proactively develop effective alliance strategies risk losing market share and competitive advantages.
Product placement and Celebrity Endorsement:
We’ll place commercials or famous internet, channel.
We’ll discount for festival and people who come here first. Then we’ll give them a vip card that the customer come here next time. They’ll have the discount.
Quality control: FiFi Tsai , Anne Lin
Marketing:Mei Mei Yang, Shirley Hsueh
Prodcut research:Julie Chen, FiFi Tsai, Anne Lin, Mei Mei Yang, Shirley Hsueh.
Website: http://ru3njo4xk7.blogspot.com/
Tel: 0987-256-663
Supply Chain Management:
For this, we have professionals to make investigation and analysis for each business in my supply chain. We have the highest standard to filter what doesn’t fit into our target and strategies, making sure everything can work well and right.
Professional post: Ceo Julie Chen
Product business planning: Shirley Hsueh, Mei Mei Yang
Publicity agent: Anne Lin
Staff artist: FiFi Tsai
Quality control: FiFi Tsai , Anne Lin
Marketing:Mei Mei Yang, Shirley Hsueh
Prodcut research:Julie Chen, FiFi Tsai, Anne Lin, Mei Mei Yang, Shirley Hsueh.
Website: http://ru3njo4xk7.blogspot.com/
Tel: 0987-256-663
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